I saw a post on Craigslist today that I’ve seen a few times for the last week or so on my feeds from around the country. Here’s the link:

http://losangeles.craigslist.org/lac/cpg/646621213.html

Anyway, there are numerous red flags in the post, such as:

• looking for a “webmaster” (it’s 2008, not 1998)
• focusing on cheap work
• client has been “burned” (which MAY mean they are a bad client)
• capitalization of “PhP” (could be a fluke, but still)
• no explanation of what “inexpensive” means to them
• general tone is a bit amateurish and naive

I went ahead and sent a quick response where I basically said that it was unreasonable to expect people to respond if they don’t know what your idea of “inexpensive” is, and that you can expect to pay $50 - 60 / hr at a minimum for someone really good.

This lady emails me back and berates me for my “rude” response, tells me that she was considering me for these other projects until now, tells me that she has lots of work and is always being asked to recommend people, etc. Basically that I have blown a huge opportunity by being honest with her. We went back and forth via email a few times, but in general, her position was that my email wasn’t polite enough, which is true. My email was abrupt and not at all polite, but I didn’t go out of my way to be rude to her either. I was simply stating the facts and trying to help out someone who, by her own admission, had been burned multiple times before. I explained to her that my clients pay very fair rates and expect (and get) great work in return. In return I’m very honest with them, rather than telling them what they want to hear. So far, the only jobs this behavior has cost me are the ones I don’t want in the first place. I’m a professional and I want to be hired by professionals, not amateurs who expect to hire a brilliant PHP developer with 5 years experience for $25 / hr.

This individual was also peddling the classic “do this one job for cheap and then there’s lots more high-paying work down the road” scam, for which I have trouble expressing my opinion without resorting to profanity. The bottom line is that this bridge is obviously burned, but I have trouble imagining a situation in which I’d want to cross that river anyway, so I won’t lose any sleep over it.

But it did get me to thinking about her general assertion that I should be more polite or it will cost me business. Now obviously, as professionals, we are required to act professionally and conduct ourselves in an ethical manner, maintain integrity, etc. But the question I have is: does building a strong personal brand mean that you’re not going to anger people, make enemies, etc? Or even more extreme, does it mean that you MUST make people angry, make enemies, etc?

I’m not entirely sure, but I see a lot of people that I admire who have no shortage of detractors and enemies and who are constantly stirring up storms of controversy. However, these people have very strong personal brands, very strong networks, and have experienced a great deal of success. Most importantly, they’ve actually gone out and accomplished something worthwhile. They’re not unprofessional, to the contrary: they’re ultra-professional. They’re not afraid to tell it how it is, regardless of whose feathers they ruffle, who gets upset, who finds it offensive. I think part of this is just the basic reality that disruptive technology, business models, and trends tend to upset those too attached to the status quo or those that feel they’re owed something by the system. When things change faster than they can adapt, they often point the finger of blame at those driving the change, rather than learning to thrive in a dynamic environment.

I think the bottom line for me is that making sure you don’t ruffle anyone’s feathers, make enemies, anger people, or stir up controversy is a good way to build a bland and boring personal brand, and you’re not likely to have a significant impact in your space. Yes, there’s always room for professionalism, integrity, and even a little tact, but the bottom line is that if you want to make an omelette, you have to break a few eggs.

Interesting article about sequencing a person’s DNA and the advances in speed and cost. The Human Genome Project was the first team to successfully sequence a human being’s entire genome and cost roughly $3 billion, taking about 13 years to sequence one person’s DNA, finishing in 2003. Last year, researchers sequenced someone’s DNA for $1.5 million, and researchers are expecting $100 and a single workday within 5 years.

2003 - $3 billion

2007 - $1.5 million

2013 - $100

Putting time aside and focusing just on cost, this is something like a 2000-fold increase in performance from 2003 to 2007 and a 15000-fold increase from 2007 to 2013, assuming they get to $100.

Once you add time to the mix, the improvements are even more impressive. This kind of exponential improvement will drive similar advances in biotech and bioengineering. In 50 years, the world of biology and medicine will be fundamentally different from what it is today.

http://www.technologyreview.com/Biotech/20640/

I know a splash page isn’t much to get excited about, but I feel I owe readers an apology and some visual relief after posting a link to the previous version of Star’s site, so here’s our splash page. Our new site will be up soon…

http://www.StarSF.com

About nine months ago, I quit my day job to become a full-time independent consultant focusing on product management and development for web projects, mostly in the social media space. I’ve also been investing in real estate for awhile, with a few residential properties in my burgeoning portfolio.

Through some real estate networking events in San Francisco, I met the partners of a small real estate brokerage here in town called Star Realty that focuses on helping residential investors make the jump to commercial real estate investment. They’ve only been around for a year, but their business is solid and they’re just now starting to really think about building a system to enable strong growth over the next 5-10 years. The two partners aren’t very tech-savvy but they understand that this is the direction the industry is going and they have a chance to be on the cutting edge if they start now.

We’ve been discussing working together for awhile and we have decided to move forward, so I’m very excited. I’ll be working on helping them overhaul their brand and build long-term brand equity online. As this combines several of my favorite subjects, and is a chance to get in early and have a meaningful impact on their long-term success, I’m very excited and have tons of ideas on how to help them succeed. I’ll post more about things once we get setup, but just so you see what kind of challenge I have ahead of me, check out their current site:

http://www.star-sf.com

Update: I’ve heard concern from a couple of clients that this will impact my work with them or that I’m giving up consulting altogether.  Just wanted to reassure everyone that I’m still very much available for consulting work and will be for the foreseeable future.  This is just a client engagement that I’m particularly excited about because I feel it will have a strong impact and further my knowledge of marketing and building brand equity in the social media space.